No, this is not a BuzzFeed listicle but.. as theory always differs from practice — it's important to distinguish some of the aspects and challenges growth teams face when they get out of the library into the field. While the concept, the framework, or the methodology itself never really changes…

You feel that spike of energy after reading your first growth study about a company in your industry that succeeded by using the methodology. You got that adrenaline rush after taking your first growth course, learning the framework, and coming up with a lot of testing hypotheses. You finally drafted…

While great ideas are sexy and exciting, that’s not what’s going to change the trajectory of your business and uncover that hidden opportunity you were looking for. Sorry to inform you, but there are no silver bullets. It’s easier to believe that Dropbox’s growth success came from one idea about…

A Job Description of a Content Manager can be as long as 2 full pages just for the daily activities. And that’s absurd! Regardless of how multitasking, super-fast and hard worker you are, to get so much done, you will need much more than that. Despite the madness of a…

Building a Cyclists Community Through Content. While many businesses start by investing in paid marketing to acquire their first customers, Bike Registrada knew from the beginning of their journey that content marketing was the best strategy to achieve long-term success. And the results are paying off. …

Let’s talk about the best new features in the second quarter (Q2) of 2021. Workflow is the end-to-end platform to manage content production and roadmap at scale: from strategy mapping and editorial line selection to creating, distributing, and analyzing your results. All in one place! If you are not using…

I recently listened to a new episode of 20 Minutes VC, in which Harry Stebbings, the host, interviewed Etsy CEO, Josh Silverman. Putting aside all the brilliance and simplicity (aka. excellence) from both of them, throughout the entire interview, I wanted to focus on one of the most practical topics…

As the Growth Hacking methodology matures and its intersection with multiple lean and experimentation frameworks merge, Experiments progress in the same direction: to support and catalyze the management side of such teams. In order to provide more flexibility and elasticity to high performing experimentation and testing teams, we have remodeled…

What a team that controls all the company metrics can define as a mission accomplished? Sales success is clearly defined by the new revenue it brings, customer service is well-scoped in terms of retention and expansion, marketing amidst other things, owns the top of the funnel and branding — but…